If you've already done the hard work of finding the brands, clients, or organizations you want to work with, you don't want to drop the ball on the easiest part: showing your value.
When delivering your pitch, you need an attractive, succinct method for communicating what you bring to the table.
If you aren't using a media kit for your blog, you could be missing out on a lot of potential income.
And if you're using a media kit, but it's lackluster, you could be pushing opportunities out the door instead of bringing them a knocking.
The 411 on Media KitsA media kit is a snapshot of your blog's statistical information that sponsors and advertisers use to make decisions about whether your audience and influence will be a worthwhile use of their resources.
It can be a one-page or multipage document that you offer as a link on your site (normally under the headings of Advertising, PR, Work with Us, Media Page, or Media Kit). You can also send your media kit to potential sponsors and advertisers when pitching a campaign or responding to an inquiry that you've received.
Any size blog needs a media kit to show interested parties what you have to offer and how they can benefit by working with you.
Here's what some of The Virginia Bloggers Club members had to say about media kits:
I love having a Media Kit. I send it out every time I get a pitch and let PR people know about my readers' demographics and interest so we're working towards the same goals. It makes me feel more professional and is a place to catalog my achievements.
- Gina Lincicum, MoneywiseMoms.com
I think that media kits are a great way to let companies know that you take yourself seriously as a blogger. I love that it gives you a chance to creatively show off your assets!
- Aubrey Griffin Johnson, Homegrown & Healthy
I think it's definitely important to have a media kit to show your reach, what makes your site unique, and your level of professionalism. Templates can be a good starting point but you'll want to customize it to be sure your media kit aligns well with your site. I gladly share my media kit with sponsors, publicists, and media organizations.
- Patricia Lee Hall, Fairfax Family Fun
I look at a media kit as a resume of blogging. I like mine to be short and simple with all my highlights on one page as "cliff notes."
- Ashley Recio Langston, Frugal Coupon Living
You don't have to start from scratch! The good news is while you definitely need to have a media kit, you don't have to start from scratch when creating it.
You can use a proven template that already has all the elements your kit needs, and can be easily customized to fit your blog and brand.
Introducing... Hip Media Kits
Hip Media Kits is a collection of five super affordable media kit templates.
You buy them separately, or you can get a discount when you grab all five.
Sidenote: They are all so awesome, it's hard to choose!
There are one-page and multipage formats that you can choose from.
The templates are easily customizable to fit your brand essence - and ensure consistency with the established colors and feel of your site.
The best part about the templates is the formatting. Everything is done for you.
You don't have to spend hours googling "what should go in my media kit" or trying to get everything to fit on the page correctly.
All the required information is there. You just have to replace the sample language with your personal stats, narratives, and pictures.
These templates are great for a brand new media kit and for a refresh.
You could easily create a new kit or spruce up your existing kit with these super cool templates.
Click the picture below to check out our new media kit for The Virginia Bloggers Club. I used the Moon Media Kit Template for this one. And it was so easy, finished in about 30 minutes.
You can view the complete collection of Hip Media Kit Templates here.
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